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Hey, I’m emily—and this is why about pages matter

 
 

If you open up a newspaper, you’ll notice stories start with the most compelling aspect. As a journalism major at the University of Kansas, I paid good money to learn the art of identifying these “hooks.”

Through my following years in digital media, I realized hooks are even more valuable to websites: With only seconds to convince someone to stick around your website, strong copy and design can be the difference between a buyer and a bye-er.

The trouble with doing this on your own is that you might be standing too close. It's like when you're asked to share a fun fact and you freeze—because you have hundreds and can't decide what's most worth revealing. I now help independent business owners identify their hooks and then build winning website copy from there.

Let me also ask you this: What’s the point of a website if you aren’t excited to direct potential buyers to it?

The answer is there is no point. I know that because, as a fellow independent business owner, I’ve had my fair share of not-quite-right websites in the past.

I believed in the content. I believed in my skills. But I wasn’t proud of the packaging.

It was only through disappointment, trial and error and, eventually, investment in the services I knew were better in the hands of others that finally became proud of my digital presence.

I want to help do that for you, too.

 

My Favorites

people

hobby

website

podcast

beverage

photographer

my husband and two (not so little) babies

running on trails near our home in colorado

motherly, where i also serve as partnerships editor

how i built this

half-sweet vanilla latte with almond milk

laura rachelle, the gal behind the amazing pics here

 
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